#Gorillaz clint eastwood video full
Not exactly loose change, but it can still be cheaper than hiring a full film crew and a famous director to get your band's video noticed. Animation costs vary - computer animation programs such as Flash have taken much of the reproductive grunt work out of animation through easy object manipulation and can lower costs to $10,000 to $15,000 for three minutes of low-tech effects - yet industry sources say the average animated video will run $150,000 to $300,000, with costs decreasing once software and infrastructure are put in place.
Michael Jackson set the cost bar with his $7 million live action video for "Scream," but most live action videos cost from $350,000 to $500,000, according to industry sources.Īlthough video animators are reticent to reveal their budgets, traditional TV animation can run $50,000 a minute, with music videos, on the average, running from 3 1/2 to 4 minutes. Whether or not animated videos are truly more economical depends on several factors. Radiohead's computer-animated video for "Pyramid Song," Daft Punk's "One More Time"and Gorillaz's "Clint Eastwood" are all in heavy rotation on the channel, Calderone said. "It's cheaper and it gives an opportunity to get out of the typical music video form of a band performing." "Back a few years ago, they painted each frame - it's so much easier now to do animation," said Tom Calderone, senior vice president in charge of programming at MTV and MTV2. Neo-metal band Tool put a new, darker spin on stop motion animation (the kind used in Tim Burton's "The Nightmare Before Christmas") with its videos from "Sober" to "Schism." Hip-hop songstress Aaliyah also got animated in teaser promos for a new album. Technology has made animation faster, easier and oftentimes more economical to produce.
A lot has changedin music videos since the band A-Ha's 1985 video "Take On Me," in which the worlds of 2-D and 3-D stylishly collided.